Jeju Story

Innisfree Jeju Island

Nature Benefits of Jeju Island

Jeju is a vucanic island in South Korea where everything lives in harmony with nature. It has a unique ecosystem, with diverse flora and fauna and protected as the world Natural and Cultural heritage by UNESCO. Innisfree uses healthy ingredients found on the pure Jeju island, filled with energy of pure nature.

Beyond beauty, the locals swear by the healing properties of the island and its minerals. Selected for its unique vegetation, and abundance of pure natural resources, most of INNISFREE products contains unique elements of Jeju in it, and serves a different purpose.

Jeju green tee plantation on the island is a sea of green, where its green tea ingredients derived, The volcanic soil of the island makes the tea particularly rich in minerals with healing effects.

The same green tea leaves that go into making innisfree’s signature Green Tea skincare line which strengthens your skin to beat the ticking of the clock.

The island of Jeju is made entirely of volcanic rock, innisfree’s Jeju Volcanic Line, Made from scoria and minerals released during sporadic volcanic explosions, products infused with the volcanic ash are said to have deep cleansing and purifying properties that absorb sebum and other impurities from the skin. Innisfree makes the most of what the island has to offer by infusing all that natural goodness into their products. Apart from living out your favorite Descendants Of The Sun scenes, innisfree has found one more island miracle for them to harness - their Jeju Lava Seawater.

And the best thing – you can now buy it in a bottle!

Jeju Story

Unlike volcanic bedrock water and deep seawater, what sets Jeju islands’ Lava seawater apart is the fact that it’s filled with natural

rare lava minerals. Harnessing the intensive hydration and anti-aging functions of vital minerals found in the Jeju Lava Seawater, their latest innovation effectively hydrates and firms tired, dehydrated skin – giving it a new lease of life.

It works by reinforcing the skin’s cells to help it stay hydrated by creates a strong moisture barrier by reinforcing the 3 moisture factors: Filaggrin, Caspase-14 and AQP3. Made from a combination of essential and rare minerals,

the products in this line work to boost moisture and reinforce the skin’s firming properties. Jeju Lava Seawater Lotion – improves oil/water balance of the skin and forms a moisture barrier.

The new Jeju Lava Seawater line has a total of 8 products and will be available at all innisfree stores from 1 October. Your skin care routine is about to undergo a simple but massive change.